I am not ashamed (well, I am a bit) to admit that I’m the sort of voter who could be swayed by a piece of programming – but then so are many people.  David Cameron knows this and it is pretty startling, therefore, that he thought that having Trevor McDonald follow him around on TV was the way to win votes.  Not to be partisan: it is startling that Gordon Brown thought appearing on Piers Morgan’s Life Stories was a good idea too; but this was sillier. 

Largely this was because Cameron is fundamentally sillier than Brown, but it was also because the programme gave him so much more scope to be silly.  We saw Dave on the train, Dave on the phone, Dave on the sofa; but the whole thing was Dave on the make, and not even subtly so.  

It’s worth a look, but in case you get distracted on your way to the video by Michael Winner’s Dining Stars or something, here are the moments everyone should know about:

1) “If the next election is about, ‘Let’s not have a posh Prime Minister,’ I’m not going to win it.”  You don’t say.

2) TMcD describing the moment where SamCam had to go back to Bristol to continue her art degree, and David back to London – “And so began… a long-distance relationship.”

3) DC informing TMcD, with a look of genuine wonderment, that “the thing about Samantha is that because she has her own job, she just has this 40,000-foot view on what I do.”

4) The bit where DC tried to buy some food from a train station’s vending machine, and some wags joshed him from across the platform: had he put an expenses form in for that?

Posted by Roberta Klimt